LEFT BRAIN TOOLS FOR RIGHT BRAIN THINKERS

WORKSHOPS, TOOLS & CONTENT TO HELP YOU BUILD THE BEST VERSION OF YOUR CREATIVE DESIGN BUSINESS. REACH YOUR UTOPIA: LOVE YOUR BUSINESS, LOVE YOUR LIFESTYLE AND MAKE GOOD MONEY.
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Utopia Design
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  1. Strategy Execution

    The Shit Period

    By Rob Leadley

    The “Shit Period” might sound rough…but in truth it’s a beautiful thing. It’s an experience that binds the entrepreneurship community, provides business founders a sense of fulfillment and in later years is often looked back on in with a sense of fondness. It’s where the core of a business or large project takes shape and true value is formed. A business grows up fast during this phase – busting through its immaturity and building long term character through immense learning.

  2. Business Design

    THE DESIGN BUSINESS HEALTH TEST 20 questions to assess the overall health of your business Rate on a Scale of 0-5: 0 – I don’t know 1 – Far from it 2 – A little bit 3 – True but not consistent 4 – Yes, often 5 – Agree wholeheartedly

  3. Business Design

    It’s 2am. You’ve just started working on a presentation for a client.  The meeting is tomorrow morning at 10am. It should have been started much earlier but the studio has just been slammed. Your mind starts drifting to the last couple months. The whole team has been over capacity – but at the same time the bank balance hovers between mild discomfort and max credit line. The thought of your pay per hour makes you uneasy – you know you should get paid more for the effort. The projects are too small and seemingly far too many to service properly. The team is getting tired…asking for the workflow to lighten up but at the same time they are hungry for more creative challenge. Your best designer half joked last week that she can’t take it anymore…and you could sense the truth in it. You feel the same – overworked to no benefit and not excited about the type of work being pushed out.

  4. Calibrate

    How To: Manage Cash Flows

    By Rob Leadley

    Your studio is dynamic and producing high quality work; the team rocks, you collaborating with best-in-class specialists and your clients are happy.  The monthly report from your bookkeeper shows you made a decent profit last month.  So why are you losing sleep over your bank balance?

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  1. Design Business Health Test

    Assess the Health of Your Creative Design Business
    By Rob Leadley
  2. Work on Positioning (Even if You’re Busy)

    Reasons to Dial In your Positioning Strategy
    By Rob Leadley
  3. OPERATING FLOW – GET THE RIGHT PROJECT START

    INVEST TIME INTO THE OPERATING FLOW OF YOUR STUDIO
    By Rob Leadley
  4. Utopia Explained

    Love Your Business, Love Your Lifestyle, Make Good Money
    By Rob Leadley
  5. Blow-up a Flawed Business Structure

    Stick of Dynamite
    By Rob Leadley
  6. The Shit Period

    Execution is Hard
    By Rob Leadley